This project involved creating a responsive landing page for THE NORTH FACE as part of an assignment from the John Bryce institution.
The classic landing page structure consists of an image, a headline, and a call-to-action button.
Within seconds, users should clearly understand the desired action and be naturally drawn to the form or call-to-action. The image selection carefully conveys the brand’s message. A consistent graphic language was developed, emphasizing strong composition, brand colors, a defined style for graphic shapes, and overall simplicity. The design meticulously considered the user experience across different screen sizes, ensuring optimal folding and division into levels on both desktop and mobile devices.
Furthermore, the design incorporates company logo, guarantee and positive reviews from other customers to enhance trust and credibility.
The entire design process was conducted on Figma, where I created a components and used plugins to ensure a consistent and efficient design.

Click the image to view the prototype