In my latest project,  I worked on branding a personal trainer named Shmuel. Shmuel’s vision was to create a brand focused on health and achieving goals. He wanted to target a diverse clientele, from kids to seniors. His goal was to create a simple, dynamic logo that conveyed the energy of his workouts. I decided on a color palette of blue and green to create a calming and natural feel, matching Shmuel’s values and the experience he offers.